Hozah’s partnership with Wellgate Shopping Centre continues to evolve — this time through a creative campaign designed to boost Autopay sign-ups and enhance the visitor experience during the return of the Blackheart Market, one of Dundee’s most distinctive and anticipated events. Following the successful upgrade of Wellgate’s parking facilities, we’re back collaborating with this Dundee retail landmark, this time blending seamless parking technology with event-led marketing that taps into the alternative, creative energy of the Blackheart Market.
From Parking Challenges to a Smooth Digital Experience
In 2023, Wellgate’s parking system was struggling with unreliable barriers, outdated technology, and a complicated user process, creating frustration for shoppers, tenants, and staff alike.
Within weeks, Hozah delivered a full digital transformation:
Upgraded ANPR cameras for accurate, reliable entry and exit tracking
Automated barriers for smoother traffic flow
Multiple payment options, including Autopay, to suit all visitors
The impact was immediate:
+22% revenue growth year-on-year in the first quarter
Faster, queue-free exits for drivers
New local partnerships with gyms and educational institutions, increasing both permit sales and visitor dwell time
This success cemented our long-term collaboration with Wellgate — a partnership built not just on technology, but on community engagement and customer experience.
Support That Goes Beyond Installation
At Hozah, we’re not just a car park management system provider — we’re an end-to-end parking ecosystem. That means ongoing technical support, regular performance reviews, and tailored marketing campaigns that help our partners unlock the full value of their parking assets.
For Wellgate, that meant not only upgrading the parking tech but also working side-by-side to create attention-grabbing, themed promotions that drive customer awareness, repeat visits, and new Autopay registrations.
Engaging Shoppers with a Blackheart Market Campaign
This October, Wellgate’s car park is part of the Blackheart Market celebration. We’ve launched a gothic-inspired Autopay campaign offering shoppers the chance to win a whole year of free parking.
The Blackheart Market is known for its dark, alternative aesthetic, creative artisan stalls, and strong community spirit, and our visuals embrace that mood, with bold typography, moody colour palettes, and design elements that echo the market’s distinctive style. This ensures the campaign feels fully connected to the event, not just running alongside it.
Campaign Highlights:
Prize: Win 1 year of free parking by signing up for Autopay between 20–26 October
Winner Announcement: 31 October
Visual Identity: Gothic, alternative graphics inspired by the Blackheart Market’s atmosphere
Social Media Activation:
A teaser post to spark excitement
A carousel explaining competition rules
A step-by-step carousel showing how to sign up for Autopay
All content carries both the Hozah and Wellgate logos, showcasing the strength of our partnership and the integration of marketing into our parking ecosystem.
More Than Parking – An Ecosystem That Drives Engagement
Our work with Wellgate shows that a great parking experience doesn’t stop at the barrier. By blending smart parking technology with targeted, event-led marketing, Hozah helps partners increase revenue, customer loyalty, and participation in key community events — all while making life easier for drivers.
Ready to Elevate Your Parking System?
If you want to modernise your parking, increase customer engagement, and tap into themed campaigns like Wellgate’s Blackheart Market promotion, we can help.
Book a meeting with our parking experts today and discover the power of the Hozah Parking Ecosystem.
Want to learn more about how Hozah streamlined parking operations at Wellgate Dundee? Fill in the form to download the full case study…