Eagles Meadow’s outdated, penalty-heavy parking model was driving customers away. By partnering with Hozah, the centre transformed parking into a seamless, driver-first experience—boosting revenue, dwell time, and trust in one smart move.
Rebuilding Trust Through Smarter Parking
Eagles Meadow Shopping Centre sits at the heart of Wrexham’s retail landscape, welcoming a wide mix of visitors daily. But behind the scenes, its parking system was working against it.
Years of PCN-heavy operations had left a sour taste for shoppers and local workers alike. Fines were common, frustration was high, and footfall was beginning to suffer. The team at Eagles Meadow knew a more modern, customer-focused solution was needed—one that could rebuild trust and make parking effortless from the moment a driver arrived.
Turning a Frustration into a Feature
The goal wasn’t just to replace a failing system—it was to introduce something fundamentally better. Eagles Meadow needed a smarter way to handle parking: something app-free, fair, and fully automated, capable of working across both ANPR-enabled areas and traditional spaces.
Hozah partnered with the centre to design a solution that didn’t just fix problems but redefined what the parking experience could be.
From the very start, the approach was data-driven and user-focused. Hozah mapped out Eagles Meadow’s visitor types—shoppers, retail staff, local professionals—and introduced automated logic to tailor tariffs accordingly. This allowed each user to be charged fairly, without relying on manual admin or guesswork.
Drivers could link a payment method once and let Hozah handle the rest. Whether visiting once a week or every day, the system knew who they were and applied the right rules, in real time.
Implementation Without the Disruption
Rolling out the new system was carefully phased. Key car parks received ANPR upgrades, and priority staff were enrolled in a pilot programme to stress-test the platform.
Clear signage, on-site support tools, and direct access to Hozah’s portal helped ensure centre staff stayed informed and in control. Most importantly, driver support was fully managed by Hozah—freeing up Eagles Meadow’s team to focus on their day jobs rather than parking admin.
The rollout also included tools for real-time vehicle whitelisting, event access, and a complete VAT-compliant reporting suite.
Stronger Outcomes, Happier Drivers
Within weeks, the change was visible. The shift away from a penalty-led system led to a 21% increase in dwell time, encouraging longer visits and more meaningful retail engagement.
Parking revenue rose by £200,000 per year, with new flexible payment options generating an additional £25,000 in income. Complaints dropped sharply, and regular visitors reported a better, more predictable experience.
For Eagles Meadow, the new system meant less time spent on appeals and admin—and more focus on delivering a high-quality retail environment.
What’s Next?
Building on these early results, Eagles Meadow is now planning to extend ANPR coverage across further car parks on site. With continuous monthly reporting, hands-on support, and platform improvements on the horizon, the centre is well-placed to continue enhancing its visitor experience while maximising parking efficiency.
Want to Simplify Your Parking Experience?
Want to learn how Hozah can support your site? Reach out to hello@www2.hozah.com for a free consultation.
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