Case Study: How Hozah Transformed Wellgate Dundee’s Car Parking

22/08/25

The Wellgate Shopping Centre, situated in Dundee’s city centre, is a key retail hub attracting a diverse mix of shoppers, city workers, gym users, and residents. Its multi-storey car park supports this wide user base, including visitors to nearby facilities like JD Gyms and community projects. This mix of short-term retail visitors and longer-stay users created a complex parking environment requiring a flexible, efficient solution.

 

Discover how Hozah’s smart parking system transformed Wellgate Shopping Centre parking—boosting revenue by 22%, reducing admin time, and improving customer satisfaction.

 

The Challenge

The existing barrier system was unreliable, often malfunctioning, with repairs delayed for months due to slow parts replacement. Drivers regularly experienced delays caused by camera read errors or payment failures, resulting in queues and dissatisfaction. Staff had to spend excessive time manually releasing vehicles via an overused intercom system, which reduced operational efficiency and caused revenue losses. After the previous parking operator withdrew, Wellgate needed a reliable, cost-effective solution that could be quickly implemented with minimal disruption.

The Hozah Solution

In just three weeks, Hozah integrated its advanced AI-driven parking software with Wellgate’s existing infrastructure. Upgraded ANPR cameras improved vehicle recognition accuracy, and barriers were automated to operate on a free-flow basis, opening and closing automatically but with manual override available for security. Clear signage guided drivers to pay before exiting, reducing confusion and increasing compliance.
Drivers were offered multiple convenient payment options:

  • Hozah Autopay: automatic charging based on parking duration
  • PayByWeb: one-off mobile payments with no account registration
  • Pay on Foot machines: traditional pay stations before exit
  • Tailored permit schemes: flexible options for regular users

This suite is part of the broader Hozah Ecosystem, a modular platform that also supports compliance, occupancy management, dynamic pricing, and more, allowing Wellgate to customise the system to its specific needs.

Results and Benefits

The new system delivered immediate and notable improvements:

  • Revenue rose by an average of 22% year-on-year in the first three months
  • January revenue increased by 26%
  • Enhanced payment flexibility and barrier reliability boosted driver satisfaction and repeat visits
  • Automated permit management and streamlined payment processing reduced manual work and operational costs
  • Strategic partnerships with JD Gyms and local educational institutions increased permit uptake and dwell times, supporting local businesses and community engagement

Client Feedback

“We are very impressed by the Hozah team’s ability to complete a full site install within just a few weeks! Our drivers appreciate the variety of payment options, making their visits easier and more convenient. This has translated into strong revenue growth in a short period. Overall, we’re very pleased with Hozah’s digital parking solution and would recommend it to other shopping centres looking for a modern, efficient system.”

— General Manager, Wellgate Dundee

Summary

Hozah’s transformation of Wellgate Shopping Centre’s car park highlights how cutting-edge technology combined with flexible payment methods and strategic local partnerships can deliver a seamless and efficient parking experience.

The result: increased revenue, higher driver satisfaction, reduced operational costs, and stronger community ties, all achieved within just a few months.

Want to simplify your parking operations?

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Hozah will be attending the GRO Retail – Autumn Event as a Silver Sponsor. Join us at Stand 32 or book a meeting to discover how our Ecosystem solution can optimise and future-proof your retail operations.

Hozah’s GRO Retail 2025 Experience

Held at the iconic Old Billingsgate Market (30 September – 1 October 2025), this two-day event brings together over 2,000 decision-makers, including retailers, landlords, property developers, and service providers, all in one streamlined environment designed to drive real estate conversations.

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